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Higher Education Europe > Business > Intro and General Management
Managing Media Companies : Harnessing Creative Value, 2nd Edition
Managing Media Companies : Harnessing Creative Value, 2nd Edition
Annet Aris, INSEAD, France
Jacques Bughin, McKinsey & Company Inc. Belgium
ISBN: 978-0-470-71395-2
©2009
400 pages
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TITLE INFORMATION
Description  |  Author Info  |  Table of Contents  |  New to This Edition  |  Hallmark Features  |  Sample Chapters
Description
The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.  

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